Retail market research
We work with a range of retail organisations across England, Scotland and Wales including supermarkets and high street stores to perform in-depth market research. This may include new product or service testing to finding out how to improve sales of existing lines, or to anticipate future sales and thereby aiding our clients to make more accurate purchasing decisions.
Many of our projects seek to measure customer satisfaction; others are of a more strategic nature, looking at the potential effect of store acquisitions or expansion. While clients often operate nationally or internationally, their research requirements are often regionally or locally focused. Here, our in-depth knowledge of local and community issues gives our clients a real advantage. Our UK-wide resources also mean that we are able to turn around projects to very quick timescales.
We also work for Councils and other retail organisations to help them to understand their customer base or to investigate issues relating to the retail environment such as parking or relocation issues.
Our retail research customers have included HMV, Tesco Personal Finance, Morrisons, Poundland, WH Smith, Makro, John Lewis and many other well-known names, and we are a preferred supplier to JS Sainsbury's
Our experts in this area are Rachel Cope and Kate Downer. For more information on how they can help you please get in touch (0845 130 4576 / retail@mruk.co.uk).
To read more about Rachel and Kate or for information on the rest of our team, please click here.
